How to Use Social Media to Get New Business
In today's business climate, having a strong social media presence is more important than ever. Your potential customers are spending more and more time on social media platforms, so it stands to reason that this is where you should be spending your time and energy as well But how do you get new business from social media? It's not as simple as just setting up a profile and posting random content. There is a method to the madness, and in this blog post, we're going to break it down for you. Keep reading to learn how you can use social media to get new business.
How to Use Social Media to Get New Business
In today’s business climate, having a strong social media presence is more important than ever. Your potential customers are spending more and more time on social media platforms, so it stands to reason that this is where you should be spending your time and energy as well
But how do you get new business from social media? It’s not as simple as just setting up a profile and posting random content. There is a method to the madness, and in this blog post, we’re going to break it down for you. Keep reading to learn how you can use social media to get new business.
Identify your target market
Any business owner who wants to use social media to promote their products or services needs to take the time to identify their target market. Without this essential step, it will be difficult to create content that resonates with your audience and leads to conversions. Fortunately, there are a number of ways to identify your target market for social media marketing.
One way is to look at your existing customer base and consider their demographics.
Another way is to use social media listening tools to track mentions of your brand and see who is engaging with your content.
Once you have a good understanding of who your target market is, you can start creating content that is specifically designed to appeal to them.
As a result, you’ll be more likely to achieve success with your social media marketing efforts.
Find the Right Platforms For Your Social Media Marketing
Once you know a bit more about your audience, the next step in using social media to get new business is finding the right platforms. Not all social media platforms are created equal, and some will be better suited for your business than others.
For example, if you own a bakery, you’ll want to focus your efforts on visual platforms like Instagram and Pinterest. These are the platforms where your potential customers are most likely to be scrolling through their feed, looking for something delicious to eat.
On the other hand, if you own an accounting firm, LinkedIn would be a better choice. This platform is geared more towards professionals and businesses, so your target market is more likely to be active here.
Let’s look a little more closely at the main social media platforms available to you:
Regardless of age or gender, Facebook is the most widely used social networking platform. Facebook is used by over 77 percent of all Australians aged 16 to 64, and the typical user logs in 29 times each week.
Facebook users often receive updates through the newsfeed, which displays postings based on their interests and prior involvement with certain pages or persons.
Facebook provides economical and extensive advertising solutions for small businesses, ranging from boosted posts to promoted advertisements, as well as excellent social media analytics. Because so many individuals use Facebook on a regular basis, the network provides a wealth of data to assist marketers in narrowing their target demographic, including marital status, interests, and age.
Who is Facebook suitable for?
The reality is that almost anyone’s target market is likely to be on Facebook. However, you’ve also got a lot of competitors to deal with.
If you want to maintain communication with your local customers and you manage a business-to-consumer (B2C) company, Facebook is the best social media platform for you. This is especially true if you’re in industries such as floral arrangements, skilled labor, food service, hospitality or retail.
Instagram is currently Australia’s third most popular social media site, after only Facebook and Facebook Messenger. The typical Instagram user logs in 28 times each week, with visual content such as travel, leisure, beauty, and cuisine doing well.
It’s essential to foster relationships with customers on Instagram, and one way businesses can do this is by boosting posts or running sponsored ads. Remember that Instagram is owned by Facebook— many users have linked accounts— so consider this when you’re creating your strategy.
Who is Instagram suitable for?
Once again, like Facebook, we are talking a massive amount of users on Instagram, and therefore chances are you’ll be able to find your target audience on Instagram. However, this is a largely visual media platform and it has an increasing trend of rewarding users who post video content, so this is something to keep in mind.
If your product or service is aesthetically pleasing, Instagram should be your go-to social media platform. Since users of the app are enthusiastic about topics like food, travel, fitness, and fashion, it’s an ideal place to promote local restaurants, cafés, hair salons, stores, photographers, personal trainers, and travel agencies.
TikTok
TikTok, a video-sharing software that allows users to produce and share 15-second movies, has contributed significantly to the huge popularity of short-form video content.
In reality, TikTok has a massive following comparable to 31.3% of Australia’s internet users, with the majority falling into the Gen Z and millennial demographics. The average TikTok user uses the app eight times daily and spends under an hour on it.
Who is TikTok suitable for?
Most TikTok users are young adults, which makes sense as to why small businesses with a younger client base would use TikTok advertising. Some examples of these types of companies are youth-oriented beauty brands, fashion retailers, etc. By using Tik Tok for their business, they increase the recognition of their brand and create potential customers.
However, one thing to keep in mind with TikTok is that it greatly rewards volume. The more you post the more chance you have of being seen and when you go viral on TikTok…you really go viral.
Twitter has gained a reputation as the go-to social media platform for timely and concise content. Each post on Twitter is limited to 280 characters, making it the perfect place to consume bite-sized information. This format also encourages users to be more selective with their words, resulting in posts that are typically clear and to-the-point.
In addition to being a great platform for consume information, Twitter is also excellent for engaging with journalists and other businesses. The quick back-and-forth of Twitter conversations makes it easy to build relationships and network with others in your field.
Who is Twitter suitable for?
For businesses trying to determine whether Twitter is the right advertising platform, it’s important to understand that Twitter is best suited to businesses that regularly share timely and newsworthy content.
This means that for small businesses who may not have the bandwidth to produce constant content or who cater to a niche market, Twitter might not be the best option. However, if your business already has a substantial following on Twitter or your content falls into the right category, advertising on the platform could help connect you with the right types of people.
However, Twitter does have some great benefits, such as being able to provide access to media professionals, as well as jumping into hashtags that are relevant to your business. It only takes the right person to see your content and retweet it for you to be in front of 1000s of users.
When used correctly, Twitter can be an extremely powerful marketing tool. But it’s important to understand its strengths and limitations before diving in headfirst.
For B2B and professional services businesses, LinkedIn can be a goldmine as a social media platform.
LinkedIn can be a great way to reach out to potential customers and build relationships that lead to conversions. If you’re not already using LinkedIn for your business, it’s worth considering!
Who is LinkedIn suitable for?
The platform is a great way for businesses to connect with potential customers and build relationships.
LinkedIn is typically most effective for B2B or professional services businesses, such as legal firms, accounting firms, recruitment agencies and property management agencies.
These businesses can use LinkedIn to reach a wider audience of potential customers and build brand awareness. LinkedIn is an important tool for businesses that want to connect with professionals and build relationships with potential customers.
Once you’ve selected the right platform or platforms for your business, it’s time to start creating content.
Create High-Quality Content
As we mentioned before, simply setting up a profile and posting random content is not going to cut it if you want to use social media to get new business. You need to create high-quality content that will grab attention and make people want to learn more about your business
Your content should be visual, interesting, and most importantly, relevant to your target market. If you’re not sure what type of content will work best for your business, take a look at what similar businesses in your industry are doing. Find out what’s working for them and adapt it for your own purposes. Remember, the goal here is to get potential customers interested in what you have to offer so that they’ll reach out or visit your website.
Engage With Your Target Market
Finally, once you have killer content setup on the right platform or platforms, it’s time to start engaging with your target market. Seek out potential customers online and introduce them to your brand by liking their posts, commenting on their comments, and sharing their content. Show them that you’re an expert in your field by providing valuable information and insights into industry trends. The goal is to build relationships with potential customers so that they think of you first when they need the product or service that you offer!
Measure the success of your social media marketing campaign
It’s important to measure the success of your social media marketing campaign so that you can make necessary adjustments and ensure that you’re getting a positive return on your investment
Some things you might want to track include
– The number of new leads generated from social media
– The number of website visitors from social media
– The number of social media followers you gain over time
– The number of social media interactions (likes, comments, shares)
By tracking these metrics, you’ll be able to see what’s working and what’s not. If you do not see the results you want, don’t be afraid to experiment with different content types, platforms, or strategies. The important thing is to keep track of your progress so that you can continue to improve your social media marketing campaign over time!
By following these tips, you can use social media to get new business and take your company to the next level!
There’s no doubt about it—social media is one of the best ways to connect with potential customers and grow your business. But simply setting up a profile and posting random content isn’t enough—you need a strategy! By following the steps outlined in this blog post, you can use social media marketing to get new business quickly and easily.
Need help planning out your social media and content strategy? Contact MobiWeb today.
Special thanks to Matt from ContentHype for helping with the content writing.