In The News

Wed 8 Aug 2018

Suffering from Content Marketing Overwhelm?

Digital Technology

Although there is a big wide world of content marketing, both online and off, for many business owners social media is where it’s at.

But even when you narrow the field to “just” social media, there’s Facebook, Linked In, Twitter, Snapchat, Pinterest, Instagram, Google+, YouTube … no wonder it’s common to feel overwhelmed by the need to keep “feeding the beast” with quality content!


So what’s a savvy business owner to do?!

Unless you actually work in content marketing, it’s not something you can devote bucket loads of time to – you’ve got a business to run! So here are some of my top tips to help you stay on top AND get great results.

4 Ways to Reduce Content Marketing Overwhelm

1 – Reduce, Re-Use, Recycle

Work smarter, not harder! Instead of re-inventing the wheel and creating brand new content on a regular basis, try curating content or recycling content (click on the links for tips to get you started).

2 – Pick and Choose

Don’t spread yourself too thin by trying to have a presence on every social media channel. Instead, choose one or two that:

  • A) you enjoy – because you are more likely to make time for it that way, and
  • B) where your target audience hangs out.

For example, for my copywriting business my content marketing strategy includes producing a monthly blog post and email newsletter, and posting on Facebook at least twice per week.

I also have a blog, Middle Aged Mama (where I’m learning to fashion a new life now that my kids are grown); for that, I have chosen to focus on Facebook and Instagram. Although I tried Twitter, I don’t love it, so I’ve now put a notice on my profile to let people know that I mostly hang out on Facebook and Instagram if they’d like to follow me there.

I also send out a weekly newsletter to let my followers know about the latest posts on my blog, which brings me to my next tip for reducing the time you spend on content marketing …

3 – Automate where Possible

Do you know how much time it takes me each week to prepare and send out an email newsletter to my blog followers? Is it:

  • One hour?
  • Half an hour?
  • Two hours?
  • Or none at all?

The answer is ZERO – because I use a feature in Mailchimp which pulls an extract and a link to my latest blog posts into a newsletter automatically, and sends it out each week. Although it took some time to set up initially, it now requires virtually no effort on my part. And the day my newsletter goes out each week (Wednesday) I always see a boost in my web traffic!

4 – Outsource

If you and/or your staff don’t have the time for, or skills in content marketing, outsourcing can really take the pressure off.

Not only will outsourcing save you time and effort, by placing it in the hands of an expert, you will see far better results. And as a member of Women’s Network Australia, you only have to search the “Advertising and Marketing”, “Writing Editing & Publishing”, or “Web Services” categories in the member directory, to find plenty of skilled professionals.

Content marketing for your business doesn’t have to be a burden if you take advantage of these tips.

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