WNA Blog

Tue 18 Sep 2018

The Art of Networking Series 1

Networks, Directories & Networking
Do you struggle with the concept of networking? Not ready to get on the Soapbox to shout out your product or Services?  Read more to get you started.

Do you struggle with the concept of networking? Not ready to get on the Soapbox to shout out your product or Services?  Perhaps you are really comfortable promoting others, but when it comes to pushing your own ideas, business or achievements is it an entirely different story?  Unfortunately networking is just like combing your hair or brushing your teeth- you can’t outsource it. You need to practice doing it every day.

No-one will ever know what you have to offer and how it can be of benefit to them, unless YOU get comfortable with self-promotion.  Networking is a lifestyle choice and a tried and true method to connect with like-minded people, to grow your business and career prospects.  Business strategic connections and collaborations will see your business truly succeed.

The good news is that with the right knowledge, commitment and attitude anyone can reap the rewards of increased income and business that flows from networking effectively. When you are deciding what kind of networking group you are looking to join you also need to consider, what is it going to cost to join? Where are the meetings held? Can I have a promotional table or distribute my flyers and promotional material? Is there an opportunity to be a guest speaker? Have a trade table? Is there more benefits in joining as a member rather than as a guest?

One of the key factors in becoming an effective networker is having the confidence to realise that you do have something valuable to contribute and learning how to communicate that by developing authentic relationships and strategic alliances. You also need to have a value based mind-set, the willingness to practice, ongoing repetition to hone your skills and the realisation that networking is not all about YOU or SELLING its about building relationships and becoming known as the Go To Person for the products or services that you offer.

Always remember to follow up with your new connections that you make, continue to build those relationships.  There isn’t a need to send out a bulk email – just pick up the phone, make the call and simply start the conversation with ‘Hello’.

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