WNA Blog

Tue 12 Sep 2023

The Best European Destinations for Incentive Travel


In The News

Incentive trips are the best way to reward top-performing employees and show them you value their hard work. Sending your employees to some of Europe’s most incredible destinations is the best way to encourage them to do more and give their best at work. The trip will motivate them to do more beyond their usual tasks and exceed their annual sales targets. 

If you’re looking for inspiration on where to send your top performers, here are some of the best European destinations for incentive travel.

Athens, Greece

Athens is a vibrant and historic city, home to some of the world’s most fascinating ancient landmarks. Offering numerous attractions and fun activities to suit everyone, it’s an ideal destination for a luxury incentive trip. With so much to see and do in Athens, plan the trip well and create itineraries to include the city’s highlights and a few hidden gems.

A tour of the Acropolis of Athens should be the first thing on your itinerary. The ancient citadel is one of the country’s most famous landmarks and a must-see for everyone visiting Athens. Consider booking a private tour with a local guide who will share some insights into the rich and exciting history behind the Acropolis.

Surprise your employees with a luxury sunset cruise in Athens. A private sunset cruise is a fun way to admire the city from a different perspective. With this activity, they can sit back in comfort and luxury on the deck while soaking up the city’s stunning views and sipping delectable champagne and local Greek wines. Some cruises include sumptuous dinners prepared by a private chef. A luxury cruise in Athens will surely leave a lasting impression on the team, motivating them to give their best at work.

Cote d’Azur, France 

Sending your team to Cote d’Azur on an incentive trip will leave them with travel memories to treasure for the rest of their lives. The stunning French region boasts sophisticated destinations, from Nice to Cannes and Saint-Tropez. In addition, you will find many incredible places to stay in the Cote d’Azur, allowing for an even more unforgettable holiday.

Cote d’Azur is a coveted destination for sailing and yachting enthusiasts. Therefore, one of the best things to do on an incentive trip here is to explore on a luxury yacht. You can charter a luxury sailboat to take the team to some of the region’s most glamorous ports, secluded coves, and breathtaking islands. One of the most popular sailing routes is from Nice to Monaco, with stops in the picturesque towns of Villefranche sur Mer and Cap Ferrat.

Another activity guaranteed to delight your team is gourmet dining in some of the Cote d’Azur’s most exceptional settings. The region’s local cuisine features a delectable blend of Provencal and Mediterranean traditions, making it a particularly excellent destination for foodies. You can book a reservation at some of the finest restaurants in the region, including those with Michelin stars.

Dubrovnik, Croatia

Dubrovnik is one of Europe’s most beautiful cities, making it an ideal destination for an incentive trip. Surrounded by old city walls first built during the 16th century, an incentive trip to Dubrovnik is guaranteed to delight your team. Spend your days exploring old churches and palaces, relaxing at the beach, and more. 

Strolling through the beautifully preserved medieval old town of Dubrovnik is a must for everyone. Established around the 7th century, it was once a significant maritime and trade centre in the Mediterranean. Consider booking a private tour with a guide who will walk with visitors to explore the city walls and share insights about the historic sites. The views at the top of the walls are spectacular, especially atop the Minceta Tower, the highest point of the walls.

To enjoy the best views of Dubrovnik and the nearby Adriatic Sea, book a cable car ride towards Mount Srd. The scenic ride will take you from Dubrovnik to the mountain with incredible panoramic views. The more adventurous group can hike to Mount Srd, which takes about 30 minutes, depending on how often you will stop.

Rome, Italy 

Rome is another beautiful city that’s perfect for a company incentive tour. It exudes vibrancy, excitement, and historic charm, guaranteed to delight every visitor. For a more enjoyable incentive trip, you can book excellent tours and vacations in Italy, a perfect option to see more of the country, including Rome.

A private sightseeing tour in Rome is one of the best ways to soak up the city’s charms and discover its many attractions. It will take you to the city’s highlights, such as the Colosseum, Trevi Fountain, and the Parthenon. Some tours include the Vatican, where you can explore the Sistine Chapel and the Vatican Museums.

Impress the team with a sumptuous dinner at Rome’s top restaurants, such as La Terrasse on the rooftop of Sofitel, which offers spectacular views across the city, including the beautiful Borghese Gardens. The menu features Mediterranean cuisine with a French twist, prepared by an award-winning chef.

Seville, Spain

If you want to send the team on an incentive trip to Spain, take them to Seville. The vibrant city is renowned for its flamenco dance, mouthwatering cuisine, and the magnificent Alcazar Palace. With so much to see and do, your team will have a wonderful time on their incentive trip to Seville.

Seville is full of wonder, and seeing its spectacular landmarks is a must. Start at the Real Alcazar, one of the city’s top attractions, which features some of the finest examples of mudéjar architecture. Be sure to drop by the nearby Seville Cathedral, the world’s largest Gothic cathedral.

When evening comes, indulge in the cultural style of casual dining from one tapas bar to another. Order ice-cold beer along with a serving of tapas that consist of crunchy fried fish and gambas.

Seeing a flamenco performance is a fun activity in Seville. Visit El Palacio Andaluz, an elegant flamenco venue in the city centre frequented by locals and tourists seeking to experience the world-famous dance.


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