WNA Blog

Wed 8 Feb 2017

Twitter Advanced Search Guide for Lead Generation

Business By Social

Unlike other social networks, Twitter allows you to perform detailed searches through their Twitter Advanced Search tool. For marketers and business owners, this feature is extremely handy as it can display anyone on Twitter who matches your selection criteria. Regardless of whether you’ve ever used Twitter, regardless of whether you have ever published tweets or have followers, you can still access the Twitter search engine.

For local business owners, wanting to perform local marketing campaigns, this tool is also very useful, as it allows you to find people locally. For example, should you be a Sydney-based fitness instructor, you can find people who live in Sydney and have tweeted “I need a personal trainer” or “I want a fitness instructor”. And to make sure these leads are not old, you can even add a date range of when you want your leads have posted these tweets. The advanced Twitter search tool is also very handy if you want to monitor what people are saying about your business, and therefore manage your reputation. It is also very handy should you wish to monitor what people are saying about your competitors. In fact, a lot of brands use Twitter advanced to monitor all tweets with negative sentiment about their competitors to then reach out to these disgruntled customers and offer a solution.

In order to access the advanced Twitter search feature, simply login to your Twitter account, and then go to: https://twitter.com/search-advanced

When you do, you’ll be allowed to look for people who have tweeted specific words, exact phrases or even specific hashtags. The tool also allows you to choose the language you want the tweets to have been published in.

Twitter advanced also enables you to look for tweets from specific accounts, or look for tweets mentioning specific people. For example, you could look for all the tweets mentioning your Twitter username, or tweets mentioning your competitors’ username.

Lastly, the advanced Twitter search feature can also display tweets that are “positive” or “negative” which is especially handy for reputation management.

When using the Twitter search engine for lead generation, you have 3 options:

  • You can either monitor tweets from your competitor’s disgruntled customers and reach out to them with a solution.
  • Alternatively, you can monitor product enquiries by looking for questions which include your specific keywords by typing in the search box your keywords, and ticking the box “questions” so only enquiries are displayed.
  • Or, simply look for statements made from people which include your keywords of interest, such as “I need to lose weight” or “I want a personal trainer” for example.

When your search results are displayed, simply start a relationship with your leads, by responding to their tweets.

I hope these tips have been useful? Leave me a comment.

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