WNA Blog

Wed 3 Feb 2021

What does it take to be Visible with your Content Online?

Advertising & Marketing
You are writing blog posts, social media posts, articles, your book, to have people read it, don't you?

What does it take to make the happen, not just read your posts but also take an action, like comment or contact you?

Read on for tips on that.

Being Visible with your Content and in particular your Book, is actually quite simple.

Many people know this, know about this, and they agree how important it is, yet most of them don’t seem to understand the concept because they are not using it!

I see posts every day that do not follow this principle, here it is:



In a world of too many options and too little time, our obvious choice is to just ignore the ordinary things, the average and all that is NOT on our ‘radar’ because we are currently NOT looking for it.

So, the ‘Secret’ to attract Attention is to know:

  • What Problem we Solve
  • What our Specific Solution is and
  • Who has that Problem and is looking for a Solution right NOW!

And then address that specific problem and that specific person who’s looking for the solution, by naming them.

Instead of saying: this is for business owners – be specific:

‘…this is for retail business owners’ or ‘business owners in services like accounting’ or ‘business coaches who work with executives’ etc.

Can you see the difference?

Really, I mean does it stand out for you?

If not, read it again and think about content you’ve created and found no one, or very few, have looked at it or commented on it.

…and while we are at it, here another example:

Many ‘gurus’ say people need to ‘engage’ with your content – sounds great but what it means and to make it ‘real’, simply say:

“commenting on your posts” – it’s that simple, and if you don’t mean that, then say what you mean!

And lastly, did you notice I did the same with the title of this post?

What exactly do I mean by ‘content’? It will be much easier for people to get ‘engaged’ and by that I now mean, ‘read’ my post, and I should say that, if I’d use a title like this:

“What does it take to have your posts seen and commented on in social media?”

Then you know EXACTLY what I’m talking about and can decide immediately if this is interesting read for your or not!

This is just one example of how to get attention, meaning have people stop and read and comment on your posts and the same principle applies for your book.

I share a lot of other scenarios of how to write and optimize a book so people will buy it and want to work with you, in response to reading it, in my group, The Profitable Author Hub.  Follow this link to join.

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